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Taiwan's Appier raises US$80M in Series D funding, aims to innovate in AI for industries beyond digital marketing


Taiwan-based artificial intelligence company Appier today announced a US$80 million Series D funding round from TGVest Capital, HOPU-Arm Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital.

The funding round brought the company’s total funding to date to US$162 million.

In a press statement, Appier said that the new funding will be used to support global market expansion, talent acquisition, and innovation in AI for new industries beyond digital marketing.

“Appier has been unwavering in its commitment to developing AI that makes people’s lives easier, and we’re proud to help our customers become data-driven organisations with cutting-edge technology at their core,” said Chih-Han Yu, Appier CEO and Co-founder.

“Our latest investment brings with it new shareholders whose growth-stage experience will help us to scale faster towards our ultimate goal of revolutionising the way enterprises adopt and leverage AI to grow, remain competitive and manage continuous business transformation,” he continued.

Appier also stated that it has achieved exceptional growth in terms of reach, size and product offering since its last Series C funding in 2017.

Since 2018, the company has acquired two startups: QGraph and Emotion Intelligence (Emin). The integration of their tech into Appier’s core offering enables clients (digital marketers) to solve problems at every step of the customer journey from acquisition, retention, transaction to prediction.

Read more: Appier acquires Japanese AI startup Emotion Intelligence

Founded in 2012, Appier now has more than 400 employees across 14 offices in 12 markets.

It claims to work with more than 1,000 enterprises.

This article was first published on e27, on Nov. 26, 2019.