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Asia Pacific markets see a significant jump in women entrepreneurs: Mastercard study


Mastercard today revealed the third edition of its Mastercard Index of Women Entrepreneurs, celebrating the markets where women entrepreneurs are most likely to thrive while sounding the alarm that there are still significant inequalities that hold us all back. New Zealand emerged as the top-ranked market in the Asia Pacific region, and second in the world behind only the United States, for its conduciveness to women’s entrepreneurship.

The top 10 best places for female entrepreneurs are United States (70.3), New Zealand (70.2), Canada (69.0), Israel (68.4), Ireland (67.7), Taiwan (66.2), Switzerland (65.8), Singapore (65.6), the U.K. (65.6), and Poland (65.1).

Based on publicly available data from international organizations including the International Labor Organization, UNESCO and the Global Entrepreneurship Monitor, the global Index tracks the progress and achievement of women entrepreneurs and business owners in 58 societies (representing nearly 80% of the world’s female labor force) across three components: (i) Women’s Advancement Outcomes, (ii) Knowledge Assets & Financial Access, and (iii) Supporting Entrepreneurial Factors. The results reaffirmed that women are able to make further business inroads and have higher labor force participation rates in open and vibrant markets like New Zealand, Singapore, and Australia, where the support for SMEs and ease of doing business are high.

Women are also able to draw from enabling resources, including access to capital, financial services, and academic programs. Typically, these markets are also driven by social norms that deeply encourage and promote innovation, creativity, risk‐taking, and success through personal perseverance, and grant women fair opportunities to rise as business leaders, gain tertiary education and to be perceived and accepted as successful entrepreneurs. Out of the 20 highest-ranking markets globally, 80% are high-income economies.

While US, New Zealand and Canada rule the top slots in most favourable markets for women entrepreneurs, Taiwan, the Philippines, Thailand, and Hong Kong are not too far behind in the top 20.

Of the 58 markets included in the Index, eight moved up by more than five ranks year-on-year. Asia Pacific’s fast-rising markets included Indonesia (+13), Taiwan (+9) and Thailand (+5) all saw significant jumps in their rankings.

On the other end of the spectrum, for markets at the lower end of the Index, women tend to be held back by lack of opportunities to assume higher-level economic roles, are marginalized by poor support for SMEs, low financial inclusion, poor opportunities for tertiary education and often restrictive and underdeveloped business and financial systems that make doing business difficult.

Importantly, societal and cultural norms also discourage them from working, being ambitious, or assuming leadership roles. “What is clear through this research is that gender inequality continues to persist across the world, although it manifests in different ways. It isn’t a developed or developing world problem alone. Even in markets with the most promising entrepreneurial conditions, women’s business ownership hasn’t reached its full potential. This marginalization hinders the empowerment of women socially, professionally, economically and politically – to the detriment of society as a whole,” said Julienne Loh, Executive Vice President, Enterprise Partnerships, Asia Pacific, Mastercard.

Mastercard says it is committed to helping pave the way for the progress and prosperity of businesses owned by women around the world. In Asia Pacific, Mastercard is cultivating entrepreneurs through programs like Start Path and Fintech Express. The company has provided financial literacy training to nearly 200,000 women across Bangladesh, China, India, Indonesia, Nepal, Philippines, Singapore, and Vietnam, and offers grants to women to grow their businesses through the Mastercard Impact Fund.

In September 2019, Mastercard announced that it is working with the apparel industry to financially empower tens of millions of garment factory workers around the world by digitizing wages. Furthermore, the Mastercard Center for Inclusive Growth has helped to bring to life more than 750 financial inclusion programs across more than 80 countries to tackle income inequality challenges. Download the full Mastercard Index for Women Entrepreneurs 2019 report and infographic.

This article was first published on e27, on Nov. 20, 2019.