Meet Startup @TW

Klook Teams Up with Major Airlines, Planning to Invest $60M in Taiwan in 3 Years


On Sep. 4, travel service platform Klook has formed an alliance with Taiwan's Eva Air, China Airlines, Vitalon Foods, Taipei Fubon Bank, and Cathay Pacific's mileage program Asia Miles to provide customers with convenient and comfortable travel experiences.

With this strategic cooperation, Klook enables its users to "save up" for future trips by earning airline miles and credit card reward points while preparing for the upcoming one. It also plans to put in more than $3M (NT$100M) to give bonus — travel fund for customers — within four months, from September to December, as Sam Lin, Klook's head of marketing in Taiwan, pointed out.

It's revealed to be the second part of the HK-based travel tech startup's investment plan in Taiwan, following the recruitment of 200 employees to beef up the local team.

Read more: Klook to Expand its Investment in Taiwan to Build the Biggest Online Customer Service Center

Having raised a total of $430M (NT$13.5B) in series D and D+ rounds led by the Softbank Vision Fund in April, Klook has been strengthening its position in Asian markets, and Taiwan, as its third biggest market after SEA and China, expects to receive a $60M (NT$2B) investment within three years.

More perks for customers

Under the partnership agreement, Klook awards members of major carriers in Taiwan to retain and attract customers.

Members of Eva Air and China Airlines will be entitled to a 5% discount and earn eight miles with each NT$100 spent on Klook's platform while members of Asia Miles gain two from every NT$40.

Klook also aims to build brand awareness with the support of Vitalon Foods. Their ongoing project has allowed the brand to be seen on the packaging of Vitalon's bottled tea products, among which more than 4M come with a coupon code.

Meanwhile, its cooperation with Taipei Fubon Bank will be extended to the end of this year, offering reward points to the cardholders who purchase its services.

Lin said the company's next move will "optimize the environment for better travel experiences."


Bryan Chou

Bryan Chou is a Taiwan-based and born journalist who writes about innovation and entrepreneurship for Business Next and Meet. Over the past five years, he has written for a student press, translated numerous magazine pieces, and worked as an intern in two startups. He believes what shapes him into who he is today is not only these experiences but the people he has interacted with and the stories he has learned from them.

He has a BA in Foreign languages and literatures from NTU. After graduation, he spent a year in Prague, traveling extensively around Europe to learn about the history and culture of the region from local people. Currently based in Taipei, he hopes to present the best of Taiwan to the world.