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PChome Online Group’s Ruten Announces Further Cooperation with Ebay, Expanding Customers' Shopping Choices

PChome Online

Ruten, an online shopping site owned by Taiwan’s e-commerce giant PChome Online Group, has announced further cooperation with eBay, expanding shopping choices for Mandarin-language speakers.

Ruten, which is used in both Taiwan and Japan, first began life as a joint venture in 2006 between PChome Online Group and eBay. Now, it will display 13 million new items from the U.S. on its platform.

PChome Online Group Chairman Jan Hung-tze said Taiwanese buyers could easily purchase these items by using the Chinese version of the online interface at and by using local payment systems.

“This is the first Taiwanese e-commerce platform to have such a great opportunity to work closely with a top e-commerce player,” Jan said.

Jooman Park, a senior vice president at eBay, described his company’s new cooperation with PChome Online Group as the most successful of its kind in eBay’s history.

“ Before having cooperation with PChome Online’s Ruten, there were already many buyers and sellers selling or purchasing via (our) English interface,” Park said.

With Ruten’s provision of a Chinese-language interface, Park said, “I am confident that this cooperation can increase buyers purchasing the products,” Park said.

As the largest marketplace in Taiwan, Ruten has more than 11 million members. Over 2 million of them are also sellers on Ruten’s platform. Before this deal was announced, Ruten was already offering its members over 370 million items for purchase.

Feliciana Hsu
English journalist and PR for Global Affairs

Feliciana gained her MSc of Media Power and Public Affairs from Royal Holloway, University of London.

After graduating from London, she started her career of being journalist at Business Next Media and Meet Startup @TW Website, and specializes in interviewing about innovation and technology.

Within her career, she has interviewed various experts in their field, including Mr.Jimmy Wales, founder of Wikipedia; Fleur Pellerin, former French Minister of Small and Medium-sized Enterprises and Sir Christopher Pissarides, Nobel Prize Laureate in Economic in 2010.