AnyMind Group, an AI solutions provider for advertising, marketing and human resource companies, recently announced a new infusion of US$8 million, bringing total investment in the company to stand at US$35.9 million.
At the close of a Series B financing round, the company announced it had received US$8 million-worth of investment from companies that included VGI Global Media Plc, Thailand’s leading offline-to-online solutions provider, and Tokyo Century Corporation, a Japanese financial services company. This puts its total Series B financing at US$21.4 million.
“With our vision to empower the growth of professionals, businesses and industries through technology and newly onboarded investors, we’re now in a strong position to propel forward in the advertising, influencer marketing and human resource industries in Asia,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
Meanwhile, Yoshito Kitagawa, president of the Tokyo Century Corporation’s business development unit, said he was “excited.”
“We will provide AnyMind Group with a vast knowledge network and mutually beneficial support," Kitagawa said.
In addition to VGI’s investment, the Thai company is also planning a joint venture with the group that will be named VGI AnyMind Technology Co., Ltd.
The new venture will integrate the group’s digital-out-of-home advertising technology with VGI-owned advertising spaces in Thailand that can reach almost 40 million people.
These digital advertising spaces include signage on train platforms and other transportation infrastructure.
The group’s subsidiary, AdAsia Holdings,held a pilot digital-out-of-home advertising project with East Japan Railway Company in December last year that involved creating ads on digital billboards in train stations and measuring their effectiveness through viewing ratings and reactions.
“Our objective here is to build a DOOH (digital-out-of-home) advertising marketplace across Asia, with a greater aim to bring a future where advertising across all mediums is connected - ultimately providing the most relevant and personalized advertising to everyone, on any platform,” said Sogo.
Aside from being used to finance the new joint venture, the new funds raised will also be used for future strategic acquisitions.