Meet Startup @TW

Taiwan Startup Puts Once Scattered Car Rentals onto One Website

侯俊偉 攝

Taiwan saw more than 10 million tourists in 2016, up over the previous year, thanks in part to mentions in internationally read tour guide books.

While many foreign travelers uses public transport, some will want rental cars. The local firm Gogoout opened two years ago in Taiwan to link those travelers to rentals in places they’re likely to visit.

The startup works with more than 100 physical car rental outlets in 14 cities. Travelers can use its website to find some 80 types of cars such as Tesla’s electric vehicles and sports cars, Gogoout founder John Wu said.

Wu got the idea from his own car rental to drive across America.

“Renting a car in the US is very easy through an online platform, it just takes users roughly 10 minutes for completing the whole process,” he told Business Next. “On the contrary, it was not so convenient to rent a car in Taiwan. Even though here we have rental car companies, it’s really expensive.

He asked two friends to start the business together. One is now CEO; the other chief technology officer.

Taiwan also lacked an internet hub for find car rental outlets. So Gogoout contacted them to set up the website.

“There are at least 1,500 physical rental car stores across Taiwan, and it’s human nature to compare fees then to decide which one you are going to pay for,” Wu said. “That’s the reason why we started to dedicate ourselves to do this platform.”

Co-founder’s story

Core team members of Gogoout (from left to right): John Wu( Co-founder);Steve, (Co-founder),and Jeff (CTO)
侯俊偉

Wu graduated from the University of California, Los Angeles and stayed in the United States over the following decade. He interned at the e-commerce platform Zooshoo.

“I realized it’s very interesting to solve a problem via the Internet, like the e-commerce platform I used to work for is for women to buy the shoes online and which saved their time to do the shopping,” he said. “So I think that was a turning point for me to do something with Internet field.”

Back in Taiwan in 2015, the 32-year-old Wu established his first business, an online service to hire nannies for the children. The business fell through because not all nannies had licenses and clients worried whether they could trust who they found, he said.

“However, I am still grateful for this failure, because it indeed helped me to understand,” he said. “The knowledge about the industry you would like to engage is beyond important.”

Revving up the startup

The Gogoout founders kicked off by learning from the Taiwan Tourism Bureau that domestic rental car services do at least NT$26 billion in business.

Gogoout developed criteria to pick the best partner services, including checks on the quality of cars. The startup charges a 20% commision from stores, which in turn get exposure to customers. Wu declined to give traffic figures for the website.

“The quality of the car is not about the brands but the vehicle age,” Wu said. “Usually, a car’s quality remains good for three to five years, and we take each car’s photo, then post it on our platform with the price.”

Gogoout is eyeing a partnership now with My Super Vip, a rental car service in Malaysia. The two plan to cross-list on each other’s websites following growth in Malaysian tourism in Taiwan and the other way around.

Gogoout expects later expansion to other parts of Southeast Asia, such as Indonesia and the Philippines, Wu said.

Feliciana Hsu
English journalist and PR for Global Affairs

Feliciana gained her MSc of Media Power and Public Affairs from Royal Holloway, University of London.

After graduating from London, she started her career of being journalist at Business Next Media and Meet Startup @TW Website, and specializes in interviewing about innovation and technology.

Within her career, she has interviewed various experts in their field, including Mr.Jimmy Wales, founder of Wikipedia; Fleur Pellerin, former French Minister of Small and Medium-sized Enterprises and Sir Christopher Pissarides, Nobel Prize Laureate in Economic in 2010.